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QuickStudy | Advertising Laminated Reference Guide

$6.95
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SKU:
9781423244110
UPC:
654614044112
Weight:
0.15 LBS
Format:
Fold Out - Laminated
Size:
8.5 x 11.0
Pages:
6
Author(s):
Maria Siano, PhD
Publication Date:
07/01/20
  • QuickStudy | Advertising Laminated Reference Guide
  • QuickStudy | Advertising Laminated Reference Guide
  • QuickStudy | Advertising Laminated Reference Guide
  • QuickStudy | Advertising Laminated Reference Guide

Designed for college-level study of advertising this 6 page laminated guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.

6 page laminated guide includes:

  • History & Principles of Advertising
  • Persuasion
  • Audiences
  • Advertising Process
  • Types of Advertising
  • Strategic Planning
  • Advertising Goals
  • Types of Appeal
  • Ad Messaging
  • Advertising Strategies & Approaches
  • Implementing Ad Campaigns
  • Measuring Campaign Effectiveness
  • Branding
  • Non-profit Advertising
  • Ethics