Entrepreneurship (9781423225393)

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  • Entrepreneurship (9781423225393)
  • Entrepreneurship (9781423225393)
  • Entrepreneurship (9781423225393)
  • Entrepreneurship (9781423225393)

Strengthen skills, know where to start and reduce your risk. Growing in universities as a separate degree in itself, any business major or inspired self-starter will find a barrage of tools that create a road map to the American Dream. With a focus on doing it “lean”, this 6-page guide by our author, successful entrepreneur and well-connected Babson College graduate can help steer the course.

Topics covered include:

  • History of Entrepreneurs
  • Anatomy of Entrepreneurs
  • Venture Value Creation
  • Innovation & Creativity
  • Niche Products & Services
  • Intrapreneurship
  • Creations of a Start-Up Business
  • New Business Planning
  • Small Business Marketing
  • Funding & Financial Viability
  • Business Operations
  • Exit from Venture: “Harvest” the Business
  • Resources
  • Terminology
  • The Entrepreneurship Map
  • New Venture Foundation

Suggested uses:

  • Students – quick reference tool for a major in entrepreneurship or business
  • Professors – supplemental reference for courses that focus on aspects of business and entrepreneurship
  • Personal – start your own business - for people who want to work for themselves and feel there is a better way to providing a service or product that they feel is meaningful, fulfilling and profitable
  • Consultants – provide as a supplemental reference and/or promotional give-away for entrepreneurship and start-up presentations, courses, conferences, training and the like