Blogging For Business (9781423228578)

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SKU:
9781423228578
Format:
Fold Out - Laminated
Size:
8.5 x 11.0
Pages:
6
Author(s):
Sheridan, Marcus
Publication Date:
12/31/2015
  • Blogging For Business (9781423228578)
  • Blogging For Business (9781423228578)
  • Blogging For Business (9781423228578)
  • Blogging For Business (9781423228578)

Big to small businesses need customers and want to keep them. A blog can be an introduction and a continued connection to your business that can be strong, educational and personal while reaching an unlimited audience. These 6 laminated pages will show you everything you need to know to start, grow, maintain and measure your customer connections through this powerful business tool.

Topics covered include:

  • What is Business Blogging
    • Defining Strategy
    • Blog Budget
    • The Content Question
  • Five Effective Business Blogging Subjects
    • Cost or pricing questions
    • Problems or issues questions
    • Comparison questions
    • Review-based questions
    • “Best”-related questions
  • Best Search Engine Optimization Practices
    • Keywords & Blog Titles That get Results
    • Meta Descriptions & Subheads
    • Content Length & Images
  • Producing Quality Content
    • Proper First Paragraphs
    • Disarm the Reader
  • Ways to Generate Traffic
  • Measuring the Success of Your Efforts
    • It's About Trust, Traffic, Leads & Sales
    • Using the Right Tools
  • Maintaining Long-Term Success
    • Buy-In From Top to Bottom
    • Integrate Blog into the Sales Process
    • Establish the Role of Content Manager

Suggested uses:

  • Small Business – generate sales and build your customer base from the ground up by sharing your expertise
  • Big Business – add this virtual sales person that can offer expertise and help to the customer while being the face of your company that builds relationships
  • Marketing Firms – great tool for your employees and even better tool as a giveaway to clients
  • Business Majors – learn real world skills like these before an internship or job so you can excel at interviews and hit the ground running