Marketing Principles (9781423215042)

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Fold Out - Laminated
8.5 x 11.0
Iyer, Gopal
Publication Date:
  • Marketing Principles (9781423215042)
  • Marketing Principles (9781423215042)
  • Marketing Principles (9781423215042)
  • Marketing Principles (9781423215042)
Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations Basic Concepts Marketing Strategy & Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting & Positioning Product & Brand Strategy Services Marketing Distribution & Logistics Promotion Decisions Pricing International Marketing Promotion Decisions
  • 5
    Great information all in one place!

    Posted by RogerLaurel on Jun 30th 2015

    I use this to coach my team with Marketing of themselves to potential employers.

  • 5
    Easy to Read and Understand

    Posted by mlk79k on Jan 18th 2015

    Very easy to understand and read - This BarChart helped me out a lot with school